OutPacePlus (OPP) is built around a simple idea: reward marketers for outperforming their previous year. As Q4 comes to a close, this is the final stretch to turn volume growth into real financial rewards.
The program’s tiered structure recognizes growth across multiple levels, with higher payout potential as volume rises. For those already ahead of last year’s pace, a strong close can amplify results. For those just shy of qualifying, every gallon still counts.
Here’s what to keep in mind:
- OutPacePlus rewards you for increasing your total branded lubricant volume above your 2024 baseline.
- Once you exceed 101 percent of growth, you begin earning incentive funds on every eligible gallon sold, starting from gallon one.
- The more you grow, the more you earn: 20% growth can payout from $0.15 to $0.60 back to gallon ONE depending on the tier you finish the year.
- Automatic credit to your account by March 1st following program year-end.
- Support across all branded product lines, excluding a few ineligible categories.
Eligibility Reminder:
- Must exceed 101% of previous year’s eligible purchases.
- Payout tiers start at 50,000 gallon requirement
- Must have a signed Branded Lubricants Product Purchasing Agreement.
- All U.S. and Canadian Phillips 66® Lubricants Marketers in good standing.
***Not a U.S. or Canadian Marketer? No problem. The BDA-X Growth Accelerator program is designed exclusively for international Phillips 66® Lubricants Marketers who are focused on growing their business. By driving incremental volume beyond your previous performance, you can unlock valuable rewards that help you reinvest in your market.
Before the year ends, take stock of your progress and make the most of the opportunity before the books close on 2025. Contact your Account Manager today to see if you’re On Pace to Out Pace!


