Where Kendall® Goes Next
As a marketer, you know that Kendall® has always been synonymous with proven performance. And this refreshed brand simply makes that story easier to tell. By putting our heritage, product performance and hardworking attitude front and center, the brand builds more trust than ever.
Keep it Kendall® is designed to speak to those who don't cut corners — not in the garage, not on the job, and not with performance. Because if you want to keep it rolling, Keep it Kendall®. Keep scrolling to get all the assets you need to put this new brand to work.
Bringing Keep it Kendall® to Life
This new video captures the brand's hard-earned heritage and lets you show your customers what Kendall® stands for without having to say a word. Use it to demonstrate why Kendall® earned its reputation — and why it continues to be trusted in hardworking engines.
Get the Guidelines
Keep It Kendall® reinforces what customers already believe: if they want to keep their engines running longer, stronger and smoother, Kendall® is the one to trust. Download the new brand guidelines to further explore the new tagline, plus access the refined logos, updated visual system, and new Spanish-language lockups.
More Ways to Keep it Kendall®
Kendall® is building a robust suite of assets to elevate your communications. Soon you'll be able to access both PCMO and heavy duty Kendall® photography, along with the full range of logos and logo lockups.