A new year is upon us, and Phillips 66® Lubricants Marketer Programs are kicking off 2023 with enhancements and added incentives. Take advantage of the Marketer Programs and Brand Support Tools to earn more this year and grow your lubricants business.
The new enhancements came into effect on January 1, 2023, to further support the programs and reward our Marketers for their success:
MVP Incentive Program
The MVP Incentive Program enables Marketers’ Sales Representatives to earn incentive payouts based on sales of Phillips 66, Kendall® and Red Line®-branded qualified lubricant product(s) to new lubricant customer accounts. The maximum payout in 2023 for Sales Representatives and Sales Managers has been increased to $30,000.00, which is a 50% increase in the maximum payout per individual.
BDA Growth Accelerator
Previously known as the Business Development Allowance (BDA) Growth program, BDA Growth Accelerator is being relaunched this year with growth payout rates that range from $0.50 to $1.00 per gallon – 3x more than the previous program rates.
BDA
The BDA program enables Marketers to earn dollars to spend towards marketing expenses focused on promoting Phillips 66 Lubricants brands. The BDA and BDA-X eligibility thresholds will remain the same and the approved expenditures list has been updated to reflect the current business environment. Talk with your Phillips 66 Account Manager about the updates to make sure that only approved expenditures are submitted.
Download the Program Guide to learn more about 2023 Marketer Programs and Brand Support Tools. You can also access the guide anytime on Lubestream. Go to Lubestream > Programs > 2023 Marketer Program Guide to download it there.
