It’s Time to Come Clean with Guardol^®

On September 3, Phillips 66^® Lubricants launched its newest heavy-duty engine oil campaign, “It’s Time to Come Clean,” aiming to win back market share from our competitors. This campaign targets fleet managers and operators, as well as mixed heavy-duty fleets, by combatting the common claims and language used within the field. By targeting our customers through a strategically placed media mix, we hope to establish ourselves withing the industry as the honest experts that customers can rely on to give them the truth about their products.

This campaign will run from September 2024 – January 2025, so look out for our latest advertisements in publications like Fleetowner, Transport Topics and Commercial Carrier Journal.