You’ve seen the refreshed Kendall® brand. Now, keep that momentum going with resources that help you bring Keep it Kendall® into everyday customer interactions.
With Kendall®’s heritage, proven performance and hardworking attitude at its core, the refreshed brand gives you a strong story to share. Every customer conversation and branded touchpoint is an opportunity to reinforce that story, and build a consistent, recognizable Kendall presence.
Refresh Your Materials. Support Your Conversations.
New Kendall® signage and an updated automotive brochure are now available to support your marketing and sales efforts.
- New signage brings the refreshed look into customer-facing spaces, helping keep Kendall visible wherever you do business.
- The Automotive Brochure gives your team a resource to support product discussions and share with customers as they consider their lubricant needs.
Review your current materials and consider where these new tools can support your business. Share the brochure with your sales team, identify opportunities to update signage and help customers connect the Kendall® name with the products you recommend.
Need a refresher? The Kendall® Brand Hub includes a brand video and downloadable guidelines covering the tagline, refined logos, updated visual system and Spanish-language logo lockups.


